Color Wow is founded on a 25-year history of award-winning beauty product innovation. From being the first to tame frizz, to brighten blonde and, now, to solve the myriad unaddressed problems of color-treated hair, we’ve earned a reputation for disruptive technologies that shatter categories, set precedents, win awards and live on to become iconic beauty products. However, our greatest honor is the life-changing impact our products have on women around the world.