Westmore Beauty is a Hollywood-born cosmetics brand rooted in over a century of professional makeup artistry. Founded on the legacy of George Westmore, who established the first hair and makeup department in Hollywood in 1917, the Westmore family helped shape the film industry and modern beauty standards. With six of his children becoming influential Hollywood makeup artists, the Westmore name became synonymous with innovation, craftsmanship, and cinematic beauty. Today, McKenzie Westmore—great-great granddaughter of George—continues this legacy by combining her family’s expertise with modern cosmetic innovation. Westmore Beauty creates high-performance makeup designed to deliver flawless, camera-ready results for everyday wear. Inspired by techniques used in film and television, the brand focuses on complexion perfection, long wear, and skin-enhancing formulas that perform under real-world conditions. Blending Hollywood heritage with modern science, Westmore Beauty empowers users to achieve professional-quality results at home. Each product reflects a commitment to artistry, innovation, and confidence—bringing the magic of Hollywood makeup into everyday beauty routines