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The basics
A purple toning, blonde-enhancing shampoo that instantly neutralizes brass.
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The benefits
Color Care Color Safe
Hydrate
Safe For Chemically Treated Hair
Shine -
The uses
Moisture-rich formula boosts vibrancy, softness and shine.
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The key ingredients
VIOLET PIGMENT: Violet pigment and botanical extracts that brighten, reversing brassiness and dull tones
SQUALANE: Super emollient, rehydrates hair, replenishes moisture balance
PURPLE RICE: Conditions the hair and enhances shine