The curve of the wand is designed to coat every last lash. Start with the wand held horizontally with the tip of the curve pointing downward. Gently wiggle the wand from base of lashes to tip. As the wand moves up the lashes, slowly rotate the tip inward and up so the curve of the wand matches the eye contour, coating even the innermost and outermost lashes. Apply one coat for a natural look or two coats for more dramatic lashes. Do not pump brush in container. This adds air that can dry out the mascara. To prevent clumping, let mascara dry a little between coats. The ideal time between layers is about 15 to 30 seconds, which is enough time to let the mascara settle but not so long that it completely dries between coats. Do not apply too many coats because it can begin to flake. One to three coats is plenty for natural or dramatic lashes that lasts all day. To remove, use 2 Phases Waterproof Make Up Remover or Fluid Delicate Micellar Water.