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The basics
Highly concentrated purple shampoo cleanses, tones, and repairs while keeping hair hydrated from roots to ends.
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The benefits
Sulfate-free formula creates a rich lather to neutralize brassiness and boost brightness after one use for all blonde, lightened, and grey hair.
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The uses
Scientifically proven 3x brighter compared to top purple shampoos!
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The bottom line
Apply to wet hair, lather fully, and let process.
